Bottom line… more options, greater opportunity, more transactions.
Promoting your clients’ home or property for bitcoin or other cryptocurrency helps you access more possible buyers and creates new market opportunities to sell.
Cryptocurrencies offer native technological advantages over legacy infrastructure for the settlement of funds. Blockchains offer fast and final settlement where proof of funds is verified quickly and easily on a public ledger, with greater transparency and ease. The decentralized nature of these payments methods can also reduce wire fraud and due diligence costs. USD-denominated stablecoins (USDC, USDT, etc) allow sellers to benefit from this technology without exposure to the volatility and risk profile of many crypto assets.
At the end of the day, it broadens your market options. Early adopters of cryptocurrency are looking to diversify their holdings, and real estate is a prime investment category for this globally.